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Instagram DM automation

Instagram automation that turns comments and DMs into customers

Reply to every comment and DM with auto-replies, save each person's WhatsApp number or email, and move the conversation to WhatsApp, where your team and journeys take over. One inbox for Instagram and WhatsApp.

Instagram is an add-on on every plan · official Instagram API

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Auto-replies

Answer every comment and DM, even at 2 AM

Pick the words to watch for and where. CampaignHQ replies in their DMs automatically and can answer under the comment too.

  • Comments, DMs, stories and ads

    Trigger on comments on posts, reels and ads, on DMs, story replies, story mentions and live comments.

  • Rich replies

    Photos, video, cards to swipe through and up to three buttons, with a second version to test.

  • Followers-only and giveaways

    Ask people to follow first, run giveaways that require a follow or a tagged friend, or hide the comment.

Instagram to WhatsApp

Move interested people to WhatsApp, with their number saved

Instagram starts the conversation. WhatsApp is where follow-ups, payment reminders and repeat orders happen.

  • Continue on WhatsApp

    Send a Continue on WhatsApp button or save the number a person types, then send a WhatsApp template.

  • Lead capture in the DM

    Ask for a phone number, email or order number, tag the person and add them to a list.

  • Into your journeys or CRM

    Start a follow-up automation, hand the chat to your team, or send the lead to your CRM by webhook.

Team inbox

Instagram and WhatsApp in one inbox

Your team answers both channels from one list, without switching apps.

  • One list for both channels

    Instagram DMs and WhatsApp chats side by side, assigned to the right person.

  • Bots step back when you reply

    Auto-replies pause when someone on your team answers, for a day, a week or until the chat is done.

  • Comment moderation

    Search comments across posts and hide or delete the ones you don't want public.

Broadcasts and reports

Follow up, and see which posts bring customers

Message the people who just engaged, and follow each one from comment to WhatsApp chat.

  • DM broadcasts

    Send a DM with a photo and a link button to people who wrote in the last 24 hours, by tag or by the auto-reply that answered them.

  • From comment to customer

    See who asked, got a reply, tapped a button, saved a number and messaged on WhatsApp.

  • Share with your team

    Top posts, a CSV export and a read-only report link for your team or agency.

Frequently asked questions

Common questions about Instagram auto-replies, DMs and WhatsApp handoff on CampaignHQ.

Still have questions?

Auto-replies to comments on posts, reels and ads, to DMs, story replies, story mentions and live comments. Each auto-reply can send a DM with photos, video, cards to swipe through and up to three buttons, reply under the comment, ask for a phone number or email, tag the person, add them to a list, hand the chat to your team or send the lead to a webhook. For longer conversations, the flow builder runs the same triggers with questions, waits and branches.

Pick the words to watch for, such as price, size or link, and where to watch: every post, certain posts, your next post or certain ads. When someone comments one of them, CampaignHQ sends them a private DM and can post a short public reply under their comment. You can limit it to followers, hide the comment, or wait a little before the first DM so it feels less automatic.

Yes. An auto-reply can send a Continue on WhatsApp button or save the WhatsApp number a person types. The number lands on their contact, and when they message you on WhatsApp the chat continues in the same inbox, where your WhatsApp journeys, templates and team take over.

Yes. Instagram DMs sit in the same inbox as WhatsApp, so agents reply to both from one place, with text, images, audio and video. Auto-replies can step back when a person on your team replies. A separate Comments view lets you search comments and hide or delete them.

Yes, as a DM with an optional photo and a link button, sent now or scheduled. Instagram only lets businesses message people who wrote to them in the last 24 hours, or within 7 days for chats that started from an ad, so a broadcast reaches those people. Target everyone reachable, people with certain tags, or people a specific auto-reply answered.

Any Instagram professional account (business or creator), connected through Instagram's official login and API, from CampaignHQ, a Meta Business Partner. You can connect more than one account to a workspace. Instagram is an add-on on every plan, alongside WhatsApp, email and SMS.

The auto-replies report follows each person from the comment or DM to a reply, a button tap, a saved number and a WhatsApp chat, with your top posts and a CSV export. You can share a read-only link to the report with your team or agency.

Your followers are already asking. Answer every one.

Instagram, WhatsApp, email and SMS in one workspace, with one team inbox for your conversations.