The Engagement Desk

What I hear on calls with marketing teams, and what I'd do about it

I spend a lot of my week talking to marketing teams across India. Different industries, same questions. Should this go on WhatsApp or email? What has Meta changed now? So I write it up, twice a month, in about five minutes of reading.

Vishal Singhal

Founder, CampaignHQ

In each issue

One take

My view on something teams keep getting wrong, or right.

What changed

Meta, inbox and channel updates that affect your sends, with what to do.

One number

A figure worth knowing, with where it came from.

One playbook

A journey or campaign you can copy, step by step.

Past issues are on the blog.